I see a lot of reverse mortgage commercials these days. They all have some famous older spokesperson as the face of the company. Some include Fred Thompson and Robert Wagner. The best of these, for my money is the one with Henry Winkler. He does such a good job of selling. What does it for me is the way he moves his hands when he says “there is NO obligation.” He really seems like he means it.
As an aside, the one woman they interview during this commercial can’t put a sentence together. She says, “I would don’t what to do if they hadn’t taken this mortgage off my back.”
This is one commercial I keep the sound on for, for both Mr. Winkler and the syntax-challenged woman.
